Thinking about changing your diet?
Benjamin Zephaniah, poet, musician, human rights activist and Viva! patron tells his story about why and how he became vegetarian and vegan...

One day when I was 11, I asked my mother where did meat come from and she said from the butcher and I said where did the butcher get it from and she said the farmer and I said where did the farmer get it from and she said the cow and I said where did the cow get it from and she said - it is the cow! A shudder went through me! I became vegetarian. When I was 13 I became
vegan. I love Viva!

Information kindly provided by Viva!